PI LAW - Wanted Rate Calculator
For your notes only — the calculation uses the numbers below.
All inbound calls, forms, chats, referrals in the period.
Leads that meet your desired case profile and criteria.
Advanced (optional): Benchmark and cost context
For connecting Wanted Rate to Retained Case Rate later.
Lets you see Cost per Lead and Cost per Wanted Lead.
Wanted Rate
—
Cost per Lead (CPL)
—
Cost per Wanted Lead (CPWL)
—
—
This tool is for directional analysis and planning. Actual performance may vary. © AMG Team.
What this metric tells you:
- Lead Quality vs Quantity: A large delta between Total Leads and Wanted Leads indicates opportunities to improve targeting - whether in ad channels, audience segments, or messaging. Better targeting means you can increase the number of quality cases without raising your marketing budget.
- Process Maturity: A large delta between Wanted Leads and Signed Clients suggests room to improve intake training, documentation, and communication between marketing and operations. Closing this gap typically leads to more signed cases from the same marketing spend.
- Marketing Alignment: Small deltas between Total Leads, Wanted Leads, and Signed Clients indicate strong alignment between marketing and intake teams on the firm’s ideal case profile—and how to connect with those clients effectively. This cohesion drives efficient, predictable growth.
- Strategic Growth vs. Efficiency Play: A higher Cost per Wanted Case may reflect deliberate targeting of higher-value cases, especially if your average case value or policy limit percentage is also increasing. In other words, you might be spending more for the cases you want, but you’re not wasting dollars on leads you don’t.