SEO Diagnostic for PI Law Firms Assess your firm’s authority-building foundation to determine how “backlink-ready” your content and media outreach strategies are. Section 1: Technical SEO Hygiene (Foundation Check) Check each box that applies to your firm: Your website has SSL, fast load speed, and mobile optimization You’ve performed an SEO audit within the past 90 days Core Web Vitals meet Google’s recommended thresholds Your site includes structured schema markup (e.g., LegalService) Your site has zero broken links and no crawl errors (Search Console) Score: 0 / 5 Section 2: Content Authority Assets Check each asset your firm currently uses or maintains: Original blog content posted at least 2×/month PI FAQs or legal guides available as downloadable PDFs Expert-authored articles, opinion posts, or case studies Evergreen landing pages for each major practice area Video content embedded with transcript Score: 0 / 5 Section 3: Media Outreach & Linkable Campaigns Check if your firm has engaged in or prepared the following: Written a press release or newsworthy legal opinion Partnered with nonprofits/chambers/events that issue digital acknowledgments Published original statistics or research (e.g., city crash data) Created a client success story or attorney profile for media use Pitched content to journalists, bloggers, or legal trade publishers Score: 0 / 5 Section 4: Local & Legal Directory Authority Check the following listings and citation actions: Google Business Profile optimized with Q&A, photos, reviews Listed in legal directories (Avvo, Justia, FindLaw, etc.) with backlinks Local citations with accurate NAP (chamber, BBB, legal aid orgs) GBP includes appointment link and tracked phone numbers Profile appears on news/industry sites with DA > 40 Score: 0 / 5 How to Use Your Score Total Score: 0 / 20 Updates as you check items. 17–20: You’re primed for proactive backlink acquisition—consider a focused content or media pitch campaign. 12–16: Moderate readiness—an AMG SEO and PR plan can close the authority gap quickly. 0–11: Foundational work needed—start with a technical audit and local SEO overhaul. Reset Book a Strategy Call with AMG Select a date and time below to connect with our team and explore the next steps for advancing your PI law firm’s SEO strategy. This diagnostic requires JavaScript to calculate your score.
